Writing for the web: Customized trajectory

At school you write texts for printed media such as the classic letter, but also for various online channels such as the website. What exactly is the difference between printed media and an online text? How do you write convincing and inspiring web texts for different channels? And do you approach writing for your website differently than for social media? You will find answers to these and other questions in this training.

You will receive the most important tools to write error-free text for your website, your social media, your newsletter and other online channels. Useful tips to work faster and more efficiently are also discussed. Bye bye writer's block.

Program

During the further training you will be provided with theoretical tools and scientific insights to write convincing and inspiring texts for the web. You can immediately put the tips and tools into practice to write efficiently and error-free. After the first day you will be given some practical exercises on which you will receive feedback in small groups in the follow-up session, both from the teacher and from the other participants.

Goals

After following this training:

• adapt your way of writing to the communication channel;
• write smooth, clear web text that you can use on various channels;
• you write with more self-confidence;
• write your web texts quickly and efficiently.